Alt Recap Round 2: The things I learned…..

It’s now been more than two weeks since the last day at Alt and although I already posted my Recap – Round 1,  before I shared Round 2 I needed to take some time to mull over the things I learned .  I’ll apologize in advance for this word-heavy blog…I promise pretty pictures will be back tomorrow! In the meantime, here is a small snapshot of what I learned….

1) Your blog is your personal brand. It should reflect you and look professional.  There should be consistency with your header, fonts and icons.

I have come to realize that I need my blog to be re-designed professionally.  I’ve redesigned my header (and still I am not 100 percent sold on it), and need to get the sidebar in order.  I would love to do it myself but the reality is I don’t have time to learn code right now and my time is worth too much these days.

2) Always post the best photos possible. Most of the beautiful photos you see on blogs are Photoshopped, so learn to use a photo editing program and present the most professional looking shots you can.

I do not take great photos, but I am learning to use Photoshop to my advantage. At some point I think I should take a photography course but in the meantime, Photoshop is going to become my new bestie.

1) Post original content that reflects you. Content should be based on your research, your expertise, and your experiences.

Readers can find nice pictures and great home decor ideas anywhere, but they will come back to your blog because they like how your have presented it or like the story you tell about it. Ultimately, your blog should be a reflection of you.  I need to ensure that I’m spending equal time, if not more time, on the story/idea for a post as I do finding or creating the photos for a post.

2) Hosting giveaways, having a “if you liked this post, you might like these posts” sections on your blog, and linking to social media (Facebook, Twitter) will all help increase your readership.

I have been relatively active on Twitter and have recently started a Recreated Facebook page, but I have yet to host a giveaway. I have hesitated because I don’t know how to go about finding things to giveaway and I don’t know how to set it up. I am sure it is relatively straight-forward so the bottom-line is I have to just do it. However, another thing I learned is that there may be legal rules around giveaways and that you ensure should ensure that how you are conducting them is legal.  Also, I am switching to wordpress.org soon and then I will be able to get plugins, specifically a “related posts” plugin.

1) If you are going to monetize your blog and take on sponsors you need treat your blog as a business.  Things like creating a posting calender and a sponsorship kit are important.

Oh how I need a posting calender!  Not just to ensure that I’m operating my business well, but to ensure my sanity.  How often am I scrambling to put posts together at the last minute? Um, very often.  How often do I think “Oh, I wish I had posted about that last week?” Um, very often.  If you are posting about Christmas ideas a week before Christmas, it’s too late for anyone to benefit from that content. A schedule will help you plan your posts for when they will be most effective. Also, as I am about to embark on the world of blog monetization, I will need to learn how to sell my blog to sponsors in a professional way. I think creating a sponsorship/media kit will be a good first step.

2) Look for creative ways to obtain sponsors or to do guest posts on bigger blogs. Think about packaging a series of posts together on a related topic. When approaching companies or larger blogs, make sure you know their brand and their content and can articulate what your post or your blog can do for them.

For example, maybe you are thinking of doing a series of posts on sewing.  So package them together and approach a sewing machine company to sponsor that series of posts.  Or a maybe a series on your garden and you can ask a local greenhouse to sponsor. The key is to make sure you pitch in a way that is mutually beneficial.

1) The sock bun. There were a lot of buns at Alt…and I learned that apparently most of them were sock buns. A sock bun you say? What the heck is that?  Well, for someone like me with thin, straight hair this is a miracle my friends.  I too can get a full Princess Leia sized bun with the help of a sock. I tried it and, god dammit, it works.

2) Some no-no’s for styling a room for a shoot (via Miss Emily Henderson of HGTV’s Secrets of a Stylist): don’t use gerbra daisies unless it’s for a kid’s party (amen to that), don’t put twigs in a vase and use it as an arrangement, and don’t karate chop your pillows.

3) The only thing worse for me than getting my picture taken multiple times, is getting it taken multiple times in front of various cheesy backdrops.  It seemed everywhere we went there was a backdrop for pictures. Don’t get me wrong, it was a very cute and fun idea, but for someone like me who hates to get photographed, it was a little too much.You can see some of these awesome photos in Recap 1 and on Jen’s Alt recap here.

So that is a TINY snippet of what I learned at Alt, but the things that I think might be the most helpful to others starting a blog or generally new to blogging. Also, if you are interested in learning more, Alt has launched the Alt Channel that features online classes similar to those features at Alt. So check it out!

Have a great day!

Alt Summit Recap – Round 1

So finally, today, a week after the end of Alt Summit and a few days after I returned from my post-Alt mini vacation in Utah, I’m happy to report that my blogger’s block seems to be gone and I’m ready to write again.  I don’t think I can possibly put all of my takeaways from the summit in one post so today I’m just focusing on the overall experience.

I cannot stress enough what a great experience Alt Summit was for me.  I learned so much, met truly lovely and insanely talented people, and had such a amazing time.  So, in other words,

(images via 1,2,3)

I had a kick-ass roomie, Miss Jennifer from Rambling Renovators, and whether it was mingling at the parties or having deep discussions about blogging, we had a total blast. The added benefit of having Jenn around was that she knows everything. I’m not kidding…she knew who people were, what blogs they were from, which people were on which panels, where we were to eat breakfast…everything.  This fuzzy photobooth picture depicts the essence of Jenn and I at ALT….Jenn doing it right while I have no idea what is going on.

(via photo booth sponsored by Epiphanie Camera Bags)

I attended many sessions sessions including the business of blogging, how to grow a readership, building a personal brand and a roundtable discussion on how to quit your day job.  Some of the best design bloggers out there were sitting on the panels, and let me tell you, these men and women truly know what they are doing.  There were some amazing keynote speakers including Ben Silbermann, founder of Pinterest and Gretchen Rubin, author of the Happiness Project. And to top it all of there were crafty courses on the Saturday – everything from calligraphy to photography.

Clockwise from top right: Jenn and I just before we met Ben from Pinterest (via Jenn’s camera), swag from the party (via me), Ben Silbermann doing his keynote (via b.a.d. photography), Alt shoes (via Justin Hackworth), Panelists Jordan (Oh Happy Day), Kelly (Design Crush), Nicole (Making it Lovely) and Maggie (Mighty Girl) (via me), helpful graphs (via me), Gretchen Rubin closing keynote (via b.a.d. photography), my textile design course (via b.a.d. photography), the crowd during a session (apparently I thought something was hilarious here) (via Justin Hackworth), the lovely Miss Emily Henderson of Secrets of a Stylist speaking during a session (via me).

After the first day I had an overall feeling of, holy sh*t, I am doing everything wrong! And I heard similar sentiments from many other bloggers.  But I came away with so many tools to improve my blog that it was hard to feel anything but inspired the whole time I was there.

Oh, and have I mentioned the amazing parties ….namely the “dinner en blanc” on Friday and the mini parties on the Saturday. Super fun and beautifully decorated…..

Clockwise from top right: Jenn and I in the Method “Smilebooth” with props, Dinner en Blanc (via Justin Hackworth), Jenn and I and some new/old friends Kathleen, Jason, and Cole (via Jenn’s camera), Chinese New Year mini party decor (via b.a.d. photography), the Girls with Glasses Parisian mini-party decor (via moss and issac), Jenn and I at the dinner en blanc (via Jenn’s camera), decor at the Wilson Art mini party (via me).

I was one of about 400 to 500 women (and 10 to 15 men) at the summit so one can imagine that it could get competitive or catty, but it was so welcoming and supportive.  The ideas of collaboration and community came up in one form or another in all the sessions I attended. I have always been amazed about the community and support given by the smaller group of Canadian design bloggers but I’m happy to say it is present even in the broader blogger community.  I feel very lucky to be a part of it.

In subsequent posts I’ll talk about some of the specific things that i took away from the Summit, but for now, I have to go figure out what to wear to the Canadian Design Bloggers Meet-up tonight at Brassai.  Can’t wait to see some of you there!

XO,

Post-Alt Summit Slump

Ok, …..let’s call today honesty Thursday.

I went to Alt Summit last week. I took in every last bit, and loved every second of it. The people, the panels, the roundtables, the parties.  It was truly one of the best experiences I’ve ever had. And yet now…..I can’t write.

 I left Alt on Sunday feeling totally inspired to write and share all of it but it’s been 3 days and I just can’t seem to properly articulate what I learned or adequately portray the experience with pictures. I officially have blogger’s block (if that is even a term).

I won’t lie. I’m feeling pretty bummed about this situation.  Perhaps it is reading all the great recaps that other blogger’s have written or maybe it’s just because I was traveling for 14 hours yesterday but, I am in a post-Alt slump and I’m pretty frustrated with myself.

But here is the one very important thing I will share that I learned at Alt…

And this is what makes me know that the words will eventually come…

I promise by the end of the weekend I will have more to share on my experiences, I think I just need some time to reflect.

XO,

Photo 1 via and Photo 2 by me (of Cargoh sticker)

Alt Summit Fashion Panic

Good Morning!

So, I leave for Alt Summit tomorrow (eeeek!) and I really have to get my packing in order.  I am usually not a stress-case about fashion or packing but I’ve also never gone anywhere in which I had so many differing types of events/activities to attend within the same trip. AND, if you see the list of fabulous speakers at Alt, you know this a group of highly creative and also VERY fashionable people.  There has also been a lot of talk on twitter and blogs around Alt fashion.  There was even a online class held on what to wear to Alt (hosted by the ever stylish Erin Loechner from Design for Mankind)! Basically the word is, if you have something fun or crazy that you never have the opportunity to wear, bring it to Alt.  Hence, the panic around my fashion.

  As I mentioned in yesterday’s post, though the conference ends on Saturday, I’m planning to stay a couple of days after to ski and check out the Sundance Film Fest. What if I run into Clive Owen or Bradley Cooper (both of whom have movies premiering at SFF) as I am wandering the streets of Park City??? I’ve gotta look good! Despite all this I’ve managed to come up with some outfits/outfits ideas to correspond to the events of my week of fun.  The outfits below are obviously not my clothes or what I’ve packed but you get the gist.

1. Opening Night Dinner.  When we arrive on Wednesday evening , there are a series of dinners being hosted at restaurants all over Salt Lake City.  There is talk of dancing after.  So, I’m thinking something like this….

Wed night welcome dinners 2.  For the daytime sessions I’m thinking fun casual attire  – something like this…

sessions 3. Thursday night we have the White Party.  This is the one event that seems to be causing attendees the most stress.  After a couple of rounds of shopping, my actual outfit for this event is pretty close to this…..

white party 4.  Friday night we have mini-parties which are taking place in various suites in the hotel, and for this event the direction was SEQUINS. The outfit below is, again, very close to the outfit I’ve packed for what is sure to be a night of fun!

Friday Night Parties
5. Sunday and Monday are going to be for skiing and star-gazing in Park City….these last 2 outfits I think would fit the bill for both.  Although there is the possibility of celebrity sightings, they also tend to dress quite casually for this film fest. However, if I’m going to convince Clive Owen to have my children, I’m going to have to look both CUTE and casual.
sundance 1

sundance 2

Now I just have to remember my PJs and my toothbrush.

Hope you all have a lovely Tuesday!

XOXO,

All photo found in my collection on Polyvore.

Ski Paradise

Good Morning!

I haven’t posted in few days because I’m frantically getting my things together to go to Alt Summit this week.  I’m leaving Wednesday! Pinch me now!  The conference is in Salt Lake City, Utah and since I’m spending a bundle to get there I decided I would spend a couple of extra days after the conference to ski and check out nearby Park City.  Oh, did I mention that Park City is the home of the Sundance Film Festival?  Oh, and did I also mention that Sundance starts the weekend I’m there?  Ya, so I’m going to be both skiing and star-gazing. Today’s post is inspired by skiing. Don’t get me wrong I’m pretty pumped about the star-gazing part, but last time I checked this is not TMZ.com so doing a full celebrity post might be odd. (But I do have an upcoming Sundance fashion post in the works, so stay tuned.) But for now, back to skiing….

I grew up down-hill skiing. There is a small ski hill near my hometown and I used to go almost every weekend in the wintertime and for years our family took annual ski vacations.  But as I’ve gotten older, I typically only go 1 or 2 times a year so when an opportunity comes up to ski in a fabulous place like Park City, I’m snatching it up.  Here are some inspirational ski shots for this cold wintery Sunday.

via 1,2,3,4,5,6,7,8,9,10,11

Have a great day!