Good Morning!

Sorry for my absence yesterday! I was hoping to get this post finished yesterday, but alas, it was not to be.  I’m very happy to be talking about Blogpodium which I attended on Saturday.   More than 150 amazing ladies (and a few men) attended this fantastic event,  which focused on the business of blogging.  It is always great to meet up with fellow bloggers but I also learned a lot!  This series of events was started by Jen and Lindsay to promote learning and conversation within the blogging community. And after two events I would say it has far exceeded anyone’s expectations.

The Keynote Speaker was Nicole Balch, of Making it Lovely who spoke in depth about monetizing your blog. This woman has talent oozing out of her pores.  Smart, creative and just a lovely person all around.

Some key things I learned from Nicole’s speech:

1) When you are starting out approaching vendors for advertising, try offer a couple of months free.  That way you can get some advertisements on your blog which makes you look more legitimate to other potential advertisers. Also, it gives the vendors a chance to see some results from the ad on your site in order to be interested in paying later on.

2) I knew very little about Ad Networks so it was very interesting to hear about the ins and outs of using them.  I’m nowhere near the level of where an Ad Network would make sense

3) Similar to newspapers, you can charge more for ads “above the fold” (i.e.what you see when you first bring up the your blog) than ones “below the fold” (when you scroll down).

Next up was the panel discussion, moderated by Leigh-Ann Allaire Perrault, Colour and Design Specialist with Benjamin Moore and regular design expert on Cityline. The panel consisted of Cheryl Kozoriz is manager of marketing and communications at GlucksteinHome, Laura Muirhead is a Community Cultivation Manager with Tribal DDB, on the Radar DDB social media team, Christine Dovey author of the blog Bijou and Boheme, and Lindsay Stephenson of author of Little House Blog.  The discussion was a great balance between both the point of view the blogger and the brands, and I think that the brands gained as much insight as we the bloggers did. The whole panel did a fantastic job.

See how engrossed I am with the content?

Then there was scrumptious food…

And a meet and greet with the vendors who had fabulous booths set up….

and friends…..

Photo Sources for above: All Mango Studios Photography except top left and bottom left and right which are mine.

Always the nicest part of these events is meeting new people and catching up with my blogger friends. Almost too many to name in the above, but I’ll give it a shot… Heather, Sarah, Meagan, Sarah G, Christine, Barbara, Lindsay, Jen, Nancy, Beatrice, Amy and Pam.

Oh then the swag….

Thanks so much to all the amazing sponsors!

And thanks to Jen and Lindsay for an amazing event! You can see more photos, here, here, and here. Can’t wait for the next one.


Photo Sources for above: All Mango Studios Photography except where noted.